“Pinterest is now the number three most-popular social network in the U.S., behind Facebook and Twitter, according to Experian Hitwise.”1 This was announced this past April and since then Pinterest has only continued to grow more and more rapidly. For information on the stats of the top social media sites and a basic description of what Pinterest is go to my blog post Pinterest is now #3 Social Media Site. To learn how you can promote your business on Pinterest, keep reading.
Advantages/Disadvantages to using Pinterest for Business
Pinterest can help businesses drive their followers to their business website and other social media sites. Businesses have the opportunity to “show” more about what it is they do. The expression “a picture is worth a thousand words” most definitely applies to Pinterest. So Pinterest users can visually see and understand what your business is about.
Pinterest is currently 60% female users from 25-34 who share ideas for decorating, cooking, fashion, health, art and other interests. So if this is your target audience, Pinterest is the place to be.
Pinterest is a “social” site so they don’t take too kindly to businesses trying to advertise or “push” what they offer. They may shut down your account if they feel you’re not in keeping with the social aspect of their site. Furthermore, Pinterest does not have any business-oriented features nor offer any opportunities for advertising.
Setting up Pinterest Site
Start by adding your profile information, business summary and profile image. Then you’ll want to start creating boards, you can do so by clicking Add+. Once you’ve created the Boards, you can then add pins to each board. A pin can be a link or an image that you upload. Pinterest is a public site so do not post anything about your business you don’t wish to share the world over.
How to Interact on Pinterest
1) Socialize: Pinterest is a “social” site so be sure to connect with fellow Pinterest users by Follow All, Follow one of their Boards, Liking their images and/or Re-Pinning their images
2) Visualize: Don’t Sell – Show. Pin beautiful, action-oriented, intriguing, and/or informative images depicting what your business does and let interested parties come to you. Upload photos of your office/store, logo, your employees in action, products/services, and special offers. Businesses that aren’t particularly visual will have to be more creative in what they post. Also, be sure to add images to your website and blog that you and others can then share on Pinterest.
3) Strategize: – Create a layout of boards and pins that are easy to navigate and visually appealing. Create boards that represent the range of your products and services. It’s best to group products and services rather than have a board for each one or only one board for all. If you don’t have enough images for your business, think about creating a contest asking your clients to provide images and the best one gets a prize. Be sure to cross-promote your Pinterest site with your website, blog as well as other social media sites like facebook and twitter.
If you would like to get started on Pinterest, shoot us an email and we’ll send you an invite.
Need help? Let Logicreative set up your Pinterest site and give you a strategy of how to utilize it. In addition, Logicreative can manage all your social media sites for you. To learn how we can help your business, contact us at 1-888-934-3642 or info@logicreative.com.
Be sure to follow Logicreative on Pinterest and we encourage you to repin us http://pinterest.com/Logicreative
Sources
1 Pinterest is Now the No. 3 Social Network in the U.S. [STUDY]
